Della Rae

Year 2011

2011-03-04T22:59:00.001-08:00

You can find me at http://DellaRae.net

You also may want to check out http://TheWildWomenSociety.com

We bring women of all age, race and background together encouraging all things positive to ignite our spark within.

Della Rae, community spark

I MOVED!!!

2009-12-04T08:29:00.000-08:00

I moved to www.DellaRae.net

Email me at Della@DellaRae.net

Guest Blogger: Andrea Waltz

2009-11-04T10:30:00.000-08:00

How hearing "NO" Can be a Good Thing
Most people spend their days doing everything they can to avoid failure, "rejection" and having people say NO to them! What if you could hear NO more often and that would bring you greater levels of success?

Intentionally increasing failure is the basis for the "Go for No" concept. "Go for No" means the more people that tell you "no" the closer you will get to ultimate success - or in other words, "yes." Most people, if they actually counted the number of times they hear “no” during a typical day or week, would be shocked to see how low the number actually is.

Change your mental model of “success” and “failure”
Most people operate with a mental model where they see themselves in the middle, with success on one end and failure on the other. They do everything they can to move toward success and away from failure. But, what if the model were reconfigured?

What if, rather than seeing failure as something to be avoided it became a “stepping-stone” on the path to success? In other words: Success is the destination. Failure is how you get there. To achieve significant success in today’s world, failure is not just a possibility…it is a requirement. We must see success and failure for what they truly are: not opposites, but opposite sides of the same coin.

Richard Fenton and Andrea Waltz teach others to breakthrough self-imposed limitations and achieve their full potential by intentionally increasing their failure rate. They are the authors of "Go for No!" a short story written specifically for people who must face failure and rejection to be successful. Go for No is available at visit www.goforno.com.

Stay Tuned

2009-10-30T11:56:00.000-07:00

Today DonorsResource.org went into hibernation (of sorts). A big move in the right direction, for sure.

Note the logo change. The new colors; brown, grey and blue are more serious, calming yet substantial.

Originally, I have to admit that concern was looming around hibernating the site. However, through all of the conversations, interviews, research and data it was confirmed that affiliated donors, sponsors and nonprofits are deeply connected to the mission of DR. We've pulled our weight and they believe in us as an organization.

How cool is that? Happy Friday to me!

Service Announcement

2009-10-26T12:41:00.000-07:00

Donorsresource.org has recently reviewed the effectiveness and functionality of our current site. Based on the feedback we received and our commitment to serving you, we are building an easier, sustainable way to connect nonprofit organizations and donors.

On Friday, the 30th of October, DonorsResource.org will go into hibernation as we prepare to re-launch (version 2.8). Stay tuned!

During this time we will continue connecting businesses with larger donations to nonprofits in need and individuals that have donations such as furniture, appliances, etc.

This process has been amazing to watch unfold. We improve and grow while the mission of our organization remains top dog.

Common Sense

2009-10-21T11:00:00.000-07:00

Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years.

No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. He will be remembered as having cultivated such valuable lessons as: Knowing when to come in out of the rain; Why the early bird gets the worm; Life isn't always fair; and maybe it was my fault.

Common Sense lived by simple, sound financial policies (don't spend more than you can earn) and reliable strategies (adults, not children, are in charge).

His health began to deteriorate rapidly when well-intentioned but overbearing regulations were set in place: Reports of a 6-year-old boy charged with sexual harassment for kissing a classmate; teens suspended from school for using mouthwash after lunch; and a teacher fired for reprimanding an unruly student, only worsened his condition.

Common Sense lost ground when parents attacked teachers for doing the job that they themselves had failed to do.

Common Sense lost the will to live as the churches became businesses; and criminals received better treatment than their victims.

Common Sense took a beating when you couldn't defend yourself from a burglar in your own home and the burglar could sue you for assault.

Common Sense finally gave up the will to live, after a woman failed to realize that a steaming cup of coffee was hot. She spilled a little in her lap, and was promptly awarded a huge settlement.

Common Sense was preceded in death by his parents, Truth and Trust; by his wife, Discretion; by his daughter, Responsibility and by his son, Reason. He is survived by his 4 stepbrothers: I Know My Rights. I Want It Now. Someone Else Is To Blame . I am a Victim

Not many attended his funeral because so few realized he was gone.

Passing the Torch

2009-10-14T09:30:00.000-07:00

This has to be my favorite post as of yet. Its official; Bill Brown is now the Executive Director of DonorsResource.org.

This decision was incredibly easy. I've been driving our org since '05 and simply put; it was time to open the window and let some fresh air in.

Bill came on board ready to rock. Since, he has been instrumental in leading us to higher ground.

I will be serving as a board member, happily focusing on marketing and development.

Congrats Bill, I'm confident in how far you will carry the torch.

Hail to George Fox University!

2009-10-07T21:56:00.000-07:00

All thanks to Jeff Vandenhoek who heads up the MBA program at George Fox, we at DonorsResource.org have a much clearer shot at our stated mission and goals.

Three students Mark, Steve, Josh (cohort 47) and executive MBA student, Denise took on their tasks like champions. Click-by-click each step of our site was reviewed and recorded on a process map. Policies, procedures were examined and many difficult questions were asked.

During this in-depth examination donors and nonprofits were also interviewed. Seriously, no stone was left unturned.

Bravo cohort 47! We thank you and our community benefits greatly in the end.

LinkedOut

2009-10-01T21:32:00.000-07:00

Choices have to be made about everything and I decided to delete my profile on LinkedIn.

It was never really clear to me how to properly benefit from its offerings of being a professional connection point. What does building your network really do? Who spends time reviewing the recommendations of others?

For the time being the plan is to continue on with twitter, blogging and facebook, which, albeit is more of a functional personal indulgence.

However, twitter is dancing around the chopping block.

Do what you say you'll do!

2009-09-16T09:15:00.000-07:00

Yesterday I comitted to advise the board of RESPIRE, a nonprofit that offers tools to single parents to live their best lives.

Through the process of making this decision, it boiled down to one question and that was if I am willing to get projects done in a timely manner.

I've made it part of my personal mission to follow through even down to casually exchanging business cards with others. If the famous words "I'll call you...lets do coffee", etc. comes out then its done. I reach out.

Last night after the first board meeting of RESPIRE I came home and knocked out my list. Don't get me wrong, procrastination is my favorite nemesis, and I know for sure the reward of getting things done far outweighs the rush of scrambling at the last minute.

Give doing what you say you'll do a try. It will surprise people and boost your mojo in ways you can not imagine.

More Moms on the JOB!

2009-09-15T11:06:00.000-07:00

The following was brought over directly from MY LITTLE WAITING ROOM

My Little Waiting Room™ is a non-profit started by three Oregon moms who have the dream to bring drop-in child care to the hospital.

Our mission is to promote the health and well-being of families by bringing drop-in child care to the hospital so that children can thrive as families heal, according to the My Little Waiting Room™ Child’s Bill of Rights.

We figure since grocery stores, gyms, community centers and other locations offer this needed service, hospitals should too. Especially since families at the hospital are often in crisis and could really use the help.

We believe for families to realize the brightest possible futures together, their ability to obtain medical attention is vital. We further believe children have the right to thrive as their family members seek that care. That’s why we’ve written the following Bill of Rights which guides our project:

Bill of Rights
1. As a child, I deserve competent care while my family member seeks medical attention.
2. As a child, I have the right to keep learning and growing socially, emotionally and intellectually while my family members take care of their health.
3. As a child, I deserve help managing the stress caused in my life by my family's medical situation.
4. As a child, I need sanctuary and a place to call my own where I can seek peace, friendship and security while my family members are treated medically.

Paying it Forward

2009-09-02T17:48:00.001-07:00

The Sun Montessori School in SW Portland paid it forward, for real, when they installed central air and donated 6 large window units to the Peninsula Childrens Center in NE Portland.

The units needed to be picked up within 8 days so we put this connection on the fast track by sending out an email blast to our registered organizations and within 1 day the match was made.

This is what I'm talking about. My vision is that initial thought is how what we have in surplus can be of use to others and giving becomes a knee-jerk reaction.

Brand Loyalty

2009-08-24T11:24:00.000-07:00

Semiosis Communicaitons posted this link on twitter this morning http://bit.ly/qhNAy about brand loyalty and its a good read.

The article talks about how few people nowadays are using the same brand that their parents did. Back in the day, if your dad was a Ford guy then you are too.

There are way more choices now than then. As a younger person I dreamed of the day that I would ditch two specific brands; crest toothpaste and ban deoderant. Perhaps that was me claiming independence. That's a whole other story.

Paper and Pencil

2009-08-19T11:33:00.001-07:00

Enough with trying to make the calendar feature on my Palm Centro (that I still love) work with how I operate most efficiently.

Welcome home, my 8x12 At-a-glance calendar! Scheduling appointments has never been so easy! Okay that was totally cheesy, but there it is.

For whatever reason a paper calendar flows better than having to close and move windows to find and and use the desktop calendar, type in appointments, type in the time, if they repeat, code it business or personal...and...then regurlarly having to sync the desktop with my phone.

Call me old school. Please.

C'mon, HP! Seriously!

2009-08-18T15:30:00.000-07:00

The wireless feature of my HP printer stopped working and I figured it was due to the recent update with my virus software. Totally impressed with HP having virtually a 24/7 help line.

After a 2-3 minute wait someone answered my call and then, it went down hill on fire at 130 mph. Saying that connection was like we were both talking into cans connected by purple fuzzy string is an overstatement.

It was like, I mean it really felt like I would say something and the customer service rep was referring to a translation manual, then a computer manual and then back to me. We are talking extremely long intervals to ask questions like "Is your printer on?" "When is the last time you used it?" "Do you have paper loaded?"

50:37 into the call I relieved both of us by simply hanging up. I'm baffled by the justification and functionality around off of this.

Exactly how much is HP saving by delivering this level of service? The bigger question is how do companies keep this seperate from their brand?

Janna Moch-Lopez

2009-08-13T09:19:00.000-07:00

I just read this and to me, its all about taking the time to be present. Thank you Janna for giving us the gift of the following words.
*************************************
Watching the healthcare debate is educational, painful and necessary. Like a rose, it's thorny. Yet it seems flourishing societies share several things in common: Vibrant arts & culture, strong education system and intentional efforts towards health and wellness. It's true that short-term or easy fixes don't exist, but through conversations I've had, my hope is to at least instill that it's OK to have the difficult conversations. Some people may be less willing to delve into deeper, more challenging debates not because they don't want to be enlightened by an another point of view, but because they feel as if there's not enough time to till the soil, plant the seeds, water, tend and prune their perspectives to yield that fully cultivated garden.
Pausing to contemplate how roses grow, what makes their petals so soft, colorful and fragrant, and how they fit into a garden is as equally important as merely stopping long enough to smell them.

All my best, Janna

P.S. Visit http://www.portlandfamily.com/ catch up on our blogs.

Web in The Name

2009-07-27T12:00:00.001-07:00

What is it about the name of our organization DonorsResource.org that still comes out as "Donors Resource", "Donors" or my personal favorite "Donor's Resource's?"

The name of our organization is also the name of our website. The thought behind filing and using it this way accomplishes the obvious. As a part of our brand, DonorsResource.org is always used in its entirety, never two words or with apostrophe's.

Does it go against the grain? Is it so simple that it's complicated? Does it make sense? ...and the biggest question...Does it matter?

Obvious Rules

2009-07-20T13:03:00.001-07:00

I had the delighful pleasure of reading the book "The Obvious ~All You Need to Know in Business. Period. By James Dale. This masterpiece resonated with me. It is simple and straight to the point.

Page 133 - "Change is good and bad. But mostly its inevitable. If you embrace change instead of fearing and avoiding it, you could change your life and maybe the fate of your career.

Page 152 - "Learn from the past. Don't live there. It's not about what you did yesterday. It's all about what you might do tomorrow."

Page 154 - "Give yourself a daily reality check. Are you facing a catastrope or a glitch? Is it the end of the world or just the end of a fiscal year. It's not life and death; it's only business.

"Sound obvious? There's more to know..." Read the book!

Branding Smanding

2009-07-09T10:13:00.000-07:00

This one deserves double coverage...tweeting and blog! It was announced this week that the Sci-Fi channel is now Sy-fy. Seriously. For the complete story http://bit.ly/CEN88

I remember years ago when Bank of America changed its brand/logo thing and it went from looking substantial to a homemade patchwork blanket waving in the wind.

Do people just get bored? Money burning holes in pockets? Are these changes to keep up? With what and says who?

Relaxed Folk

2009-06-22T13:45:00.000-07:00

Last night I returned from our family reunion (on my dad's side) in Rusk, Texas. I just visited the website http://www.rusktexascoc.org/ and right on the front page it says: "...If you require a respite from life’s stresses, yearn for a living history lesson, or seek a simpler, more congenial lifestyle, Rusk awaits you."

Lemme tell you that sentence is no joke. Friendly greetings everywhere you turn with rolling hills, greenery and relaxed folk. One gift store owner said it best when asked what time he opens, he said "When I get here" and well, sir what time do you close? "When I leave."

Not one person was in a hurry to do anything. The entire experience was at a pace slower than molasses. On the other hand it was a welcomed refreshing break.

This is another example, to me, about marketing. The chamber posted a dead on description of its town. So when we say that DonorsResource.org is consistent, easy and reliable. Is that accurate?

Stall Tactics

2009-06-12T12:06:00.000-07:00

Wednesday I met with our CPA and walked away with a list of four fairly simple items that required additional documentation. No problem, right? Wrong.

What was a simple task set up camp as an insurmountable obstacle. The amount of energy put into stalling out weighed the actual time spent on the work by a landslide. I'm giving myself a high five for the creative avoidance tactics. At one point I thought about counting the fibers in my carpet.

The positive outcome after completing the daunting task from hell, reminded me how organized my files are. With any hope I'll recall this experience the next time excessive stalling starts looming.

Twitta' Sistah

2009-06-05T09:50:00.000-07:00

Its totally insane. But after all, I do drive an online nonprofit which makes sense that this communication be a huge part of the thing.

As it stands I'm totally lost and have no idea how to respond to the direct messages I receive or find more people of interest to follow. I have to admit, it is fun to figure this stuff out you just gotta dig the lingo "tweeps...tweeding and tweeple.."...ah, the many ways people have gotten creative with the word "twitter".

Is the goal to become a social media networking know how? No. Gently play in the arena that I have a stake in? You betcha.

Chuck and Leroy

2009-06-02T17:21:00.000-07:00

First Tech Credit Union has stepped out of the marketing box with Chuck and Leroy, two squirrels. They debuted on the radio, I want to say a week ago? Both squirrels are singing different songs, one upbeat and cool, the other not so much.

I think the marketing strategy behind this is rather brilliant. I've already established an affinity for Chuck. Is he the smarter squirrel?

When you get a chance, check the page http://www.firsttechfans.com/, watch for sasquatch in the bottom right hand corner and scroll over "the boys" they talk. Excellent marketing.

Guest Blogger: Semiosis Communications

2009-06-01T16:16:00.000-07:00

Nonprofit Marketing. What's your story?

Many nonprofits still resist the notion they must market themselves. You see, nonprofits have missions to attend to and needs to satisfy and money to raise. No time or money or staff to do marketing. The truth is, nonprofits do marketing all the time. Marketing happens in every interaction with a stakeholder, be it a phone call, an email, web page, brochure, newsletter, tweet, meeting, event... Products or services nonprofits provide are also part of marketing. Why is marketing important for nonprofits? Marketing comes before fundraising - it prepares the ground for the ask, creating awareness, knowledge, understanding, empathy, preference, and ultimately trust. In short, the main function of marketing is to cultivate relationships.
The best and most effective way to do all that is to tell stories. People communicate through stories. Stories are what people understand. Storytelling constitutes authentic marketing. What stories should you tell? You can talk about programs and services and metrics all you want, your stakeholders will relate to people. So, tell stories of the people (children, animals) you helped! It works; when Mercy Corps transitioned to a storytelling approach to marketing, they recorded a measurable increase in people taking action to support their work. Your nonprofit may not be Mercy Corps, but I'm sure you have tons of success stories about your beneficiaries.
Stories are marketing, marketing is stories. What's your story?

Peter Korchnak, Founder, Semiosis Communications

Giving and Marketing

2009-05-26T15:25:00.000-07:00

There are cribs and strollers sitting in garages while there are moms with unmet needs for their babies. Offices and hotels are throwing out furniture and toiletries, while there are caseworkers and advocates sharing desks and searching for soap for the homeless.

What we know for sure is that people want to give. They want the crib their very own baby slept in, the set of dishes that they once served meals on or the couch they hung out on to GIVEN to someone that needs and appreciates it.

A surplus of stuff and the desire to give is all around and we have assigned ourselves the task of making these connections.

Energy, Priorities and Real Life

2009-05-19T14:10:00.000-07:00

I had to re-force myself out of bed (the second time) this morning and to the gym this afternoon, food is not all that great these days, the rain today and moments like this when its completely quiet is a bit much.

My 46 year old brother dying on Mothers Day has been the most surreal experience. I understand that part of living is loosing people we love (but) and until it happens you just never really get it.

Last week was making all of the arrangments and preparing for the service ~people, cards and flowers. Now what? The urge to work or do much of anything is not exactly readily at hand.

I also know that in time...yes, time...until then, priorities don't carry as much weight and this is real life.

Left Over Cake

2009-05-14T10:50:00.000-07:00

It never ceases to amaze me how much time goes by between my actual posts. So called bright ideas and things I want to share are abundant, but never seem to get here. What's up with that?

The one year celebration of DonorsResource.org came and left. The party itself was really quite cool. We had no idea of how many people to plan for and at the same time it was like we knew because everything was just right.

What stands out in my mind is the pure amount of people who took time from their day to not only attend, but lend energy and excitement.

We made so much noise about year one...here we go into year two and the bar has been set.

Just for Them

2009-04-25T16:02:00.000-07:00

In case you missed it, the last 20 days have been all about marketing our one year anniversay and organizing the event itself.

Some wonderful soul told me about Volunteers of America, Catering for a Cause. How wonderful! I just visited the site and while we have not used their services yet, it is amazing what they are doing! Here's more:

Volunteers of America Oregon we are Catering for a Cause. Volunteers of America Oregon is a non-profit organization that offers specialty catering services. Our culinary team takes great pride in the quality of their work and has built a reputation of providing great tasting meals while delivering impeccable customer service. Proceeds support our social services programs that include: Children & Family Services, Rehabilitation Services and Senior Services. In addition, our central kitchen serves as a living laboratory for the residents of the Women’s Residential Center. The residents, during their rehabilitation program, are given a unique opportunity to learn food preparation skills, earn a food handlers card and experience the value of taking on responsibilities.

Check them out at http://www.voaor.org/. Now, this is what I'm talking about!

They Get it!

2009-04-20T20:35:00.000-07:00

Long story short I was having problems with the love of my life, my palm centro phone by Verizon. For whatever reason the program would not open on my desk top. After talking to my computer fix-it person I was feeling bold enough to go on line and upload an update. Yeah, bad idea, as it wiped out all of the data on my phone.

Panic is not the correct word for what swept through me.

This morning I called Verizon and talked to two different people who did the whole customer service thing, for real. One lady cheerfully ended our conversation with "thank you for being the most important part of Verizon."

My data was recovered, minus last week and this weeks calendar which is nothing compared to what the loss could have been.

Gotta give props to Verizon, my experience says that the brand they market is for real.

Guest Blogger: Linda Cohen

2009-04-13T10:54:00.000-07:00

How can the death of a loved one create new opportunities? Surprisingly, it almost always does.
Two years ago, I began a project to help move through the grief I experienced after losing my father to lung cancer. My goal was to perform "1000 mitzvahs" or acts of kindness in my father's memory. My blog http://www.1000mitzvahs.org/ and the mitzvah project has been a transforming experience. I have learned so much on this journey and feel that my father's death was a gift in so many ways. Taking the time to slow down and comprehend the loss of a parent opened me up to this project. It has helped me realize how the simple actions in life do make a difference. I doubt I would have embarked on this transforming journey if it wasn't for the still small voice I heard encouraging me.

I am nearing my goal of 1000 mitzvahs very shortly. It has been an incredible chance to blog and actively seek opportunities to do acts of kindness. To celebrate, I am asking others to join me in my drop a pound campaign. Since my father was such a food lover, I had to make this final mitzvah food related. If you are so inspired donate to your local food bank, church or synagogue shelter or anywhere where your food donations or money would help others to have food on their table. As soon as I hit my 1000th mitzvah we will celebrate at a food bank so others can help me drop a pound (of food).

Linda Cohen
1000mitzvahs.org

What to do?

2009-04-08T08:49:00.001-07:00

Here I go again blogging about social media. Its like I can't help myself.

Recently, due to overload, I took a hiatus from facebook and to keep it real I posted an announcement so I would not be tempted. It was actually refreshing not having that distraction nagging at me. What is the purpose again? To keep up with people and friends? The same people you would not otherwise connect with regularly or at all except for the goodness of facebook?

A new site about web meetings is on the horizon. Wait, knowing me, the site is as old as dirt. You post a topic and agenda. Then people request to "attend." A comment was made about "good'ol human interaction" needing to be founded.

The jury is stil out on Linkedin. It's certainly maintained as a professional connection point. What I dont get though, when you log in, there is an auto list of "people you might know" but when you "click" to invite them, you are asked for their email.

Hey, maybe that's a good thing. If you know someone well enough to have their email on hand you should be linkedin with them.

Celebration Month

2009-04-07T12:46:00.000-07:00

Here I am wallowing in the very moment I've kind of been waiting for but was not sure what to expect. The one year of DonorsResource.org! I'm in the thick of planning, inviting, and working every angle known to man.

The wind is at our backs. United Way of Columbia Willamette is donating space to have the event and are going send out an announcement. TACS, NAO, Hands on Greater PDX and 211 are all on board as partner agencies.

I'm most pumped about seeing this collaboration happen. From day one my vision has been to be a consistent, reliable resource for nonprofits and work with larger organizations to support one another in what we each do best and serving the common need.

Yep, its time to celebrate!

Truth in Simplicity

2009-04-03T14:47:00.000-07:00

This is a little story about four people named Everybody, Somebody, Anybody and Nobody.

There was an important job to be done and Everbody was asked to do it. But Everybody was sure that Somebody would do it.

Anybody could have done it, but Nobody did. Somebody got angry about that, because it was Everybody's job.

Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.

**I signed on to blog about... can't remember because this posting caught my eye from wevegottimetohelp.com and found it totally worth "paying forward"

Party of 3

2009-03-27T15:16:00.000-07:00

A couple of times now while working out at the gym I've noticed, that I've noticed when someone is on equipment next to me talking on their cell phone. Why do I notice? What is the difference between a person talking to someone next to them or on their cell phone?

Why is it considered rude when people are on their cell phones in restaurants, elevators and non off-to-the side places, unless they are walking? Is it because only one side of the conversation can be heard? I wonder.

And in the words of my friend Bridget, "this concludes my moment of mundane chatter".

In Harmony

2009-03-25T21:44:00.000-07:00

Back in December I mentioned Erin Holland, who said "the best decisions come from surrounding myself with smart people, listening to their counsel and factoring in my own gut instinct".

Good 'ol Portland Business Journal....this past Friday, an executive profile about Ann Forsthoefel, who when asked about her worst business decision said "taking advice from many instead of listening to my gut."

My inner compass works over time and has failed me not.

Your gut is in harmony with what is best, no matter how you slice the cake and that, you can take to the bank.

Leading Horses to Water

2009-03-16T11:30:00.001-07:00

DonorsResource.org allows nonprofits to claim needed items, connect with donors, send automatic tax receipts and all for free. Surprise!! Getting nonprofits to take two seconds to remove donations that they have claimed from the virtual warehouse is a current challenge.

As it stands when the end user browses the virtual warehouse, many items are marked "claimed" which adds to the scroll time and finding available items that can be mixed in or at the end of a category list. Visually the site appears dated and unkept.

A function was installed that gives an "alert" to registered nonprofits upon log-in advising of how many claimed/pending donation their organization has in the virtual warehouse. We followed up with distributing a seperate e-request with three easy steps to take action. Easy times ten, right? Apparently not.

The next step? Perhaps, build a fuction that blocks the "offenders" until they've removed previously claimed items. The question then becomes if DonorsResource.org should absorb the costs involved with buidling these functions? Who would ever even think these forced functions would be necessary.

You can lead horses to water but you can't make them drink.

11 Months

2009-03-10T11:16:00.000-07:00

April 25th, 2009 marks one year of DonorsResource.org. In 11 months over 220 nonprofits have registered and 6,951 donations claimed. I'm so proud of what this site has accomplished and how quickly.

From atop my soap box, I can vow that absolute focus has been instrumental. More than once I was advised to let this go because "there is a reason that no one has done this before". Yeah, well, maybe and in the end...who knows.

The future is promised to no one and I'm willing to "risk something for a good thing" while keeping it real.

Bumper Sticker

2009-03-09T21:22:00.000-07:00

"The more you know, the less you need."

Random Kindess

2009-03-08T10:12:00.000-07:00

A week ago Monday, Krista Simor Colvin, founder and principle of Organize in Style was on the AM/NW on KATU to talk about getting organized, makes sense, right? And to my surprise she "plugged" DonorsResource.org. We are talking whipping out a box and filling it with items giving the audience a complete visual about how our site works.

The thing is I was introduced to Krista via email forever ago, but we never actually connected until the Friday before she went on AM/NW and for her to have spent what seemed like more than half of her alloted "seconds" on DonorsResource.org was random kindess.

Coffee Anyone?

2009-03-01T10:42:00.000-08:00

This past week was insanely busy with meetings and there is something nagging at me that I must share. Three days in a row I met at three different coffee establishments and each time I ordered a decaf carmel latte.

The first meeting was at Peets Tea and Coffee and I could not get over the creamy frothy love, the right amount of carmel and flavorful coffee. It was so good I want to ask the barista to be my friend.

The second meeting was at Seattles Best and again the latte was amazingly delightful. I wanted to stand up and serenade the other customers. The last meeting of this week was at (probably should not say the name) what had been my coffee place of choice. My decaf latte was flat and was can like.

After thinking about it, I realized the coffee at this place had always been like that. Why had I been so loyal to this brand? Convenience of mass locations? Familiarity?

I was asleep at the wheel on this one and if you'd like to meet me for coffee, I'm awake now.

Seriously, it was free

2009-02-20T15:03:00.000-08:00

For longer than I care to remember or admit, my computer had been moving slow, locking up regularly and performing many other unexpected and unwanted operations.

Yesterday I took my device to Uptech Computer only to find out that my system had 29 viruses, 1 malware and 114 spyware.

The virus protection replaced was a free version of McAfee kindly provided to Comcast customers that use their internet service. They actually could have kept that "bonus".

What is that saying about free coming with a price tag?

The Whole Story

2009-01-30T10:52:00.000-08:00

An article in the Regal Courier came out yesterday about DonorsResource.org. No words can express the pure gratitude for all of the media coverage that we have received.

There's more to the story that I would like to shout from a roof top. My sister, Deborah and I formed Sisters of the Community (SOC), the parent organization of DonorsResource.org. Arm in arm we grew SOC. Then board member, Theresa O'Heron dedicated many hours writing the text for our first brochure, tightening up our business plan and she coined "One Community, One People."

Craig Spencer designed the SOC website and the logo which remains a stroke of genius.

DonorsResource.org was created and launched in March of '07 as an online directory that allows the end user to easily find a nonprofit organizations by zip code, cause supported and items needed. Craig Spencer designed the logo and website. Richard Navarette from my favorite city, Austin, Texas built the data base.

After collaborating with LakeOMedia, the virtual warehouse was launched in April of '08. Lake OMedia brought gas to the burning fire; big enhancements, groovy new colors, branding, marketing strategies and a rockin' back end that can do flips.

This is only a small reporting of the countless hands that propelled this project along the way. There is always more to the story and this is not a one man show.

My Favorite Question

2009-01-09T09:21:00.001-08:00

More often than not, people ask "What do you do with the funds you raise?"

To keep us online there are many expenses starting with the website itself. Consider all that our site can do; allow for posted donations in a million different categories, automated emails to donors and nonprofit claim history reporting.

Our system is saavy and it requires upkeep and maintenance. Add in the day to day activities of alerts and newsletters that have to be written, set up and sent which involve marketing for design and layout and web works for system checks. All of this takes time and dollars.

Like all other professional businesses we have liablity coverage, filing and accounting fees, supplies, consulting, postage and marketing expenses.

Being a web based organization takes dollars. What doesn't?

A year in review

2009-01-02T10:34:00.000-08:00

'08 was amazing as I knew it would be. The press we received was enough to count the past year as groundbreaking . A conglomerate of people far and wide offering kuddos and support. The tables turned with calls and requests being received instead of always initiated.

Months ago we were somewhere around 2500 items that had been posted and claimed in the virtual warehouse and over 180 nonprofits are currently registered. Not bad, since we just launched in April.

Pending registrations from 32 nonprofits ranging from Arizona to Florida, Pakistan and Mexico awaiting access DonorsResource.org.

The rubber is really going to meet the road in '09 and I'm safely buckled in for the ride.

Does it have to be legal?

2008-12-27T20:34:00.000-08:00

Somewhere along this journey I shortened my entire name to DellaB. Talk about fun to write and announce to people as I am shaking hands...

DellaB has been printed on business cards, letters and plastered all over the website and everywhere and anywhere I could think of, including this blog.

The harsh reality of doing something of this magnitude? Well, it boils down to either I literally legally change my name to DellaB or go back to my birth name, Della Rae which is becoming more attractive by the mili-second.

This is so public and wierd, but intriguing. I'm totally present for the ride. Join me.

I agree with her

2008-12-16T13:05:00.000-08:00

Erin Holland, General Manager and Executive VP of Edelman was profiled in the Portland Business Journal. She said "The best decisions come from surrounding myself with smart people, listening to their counsel and factoring my own gut instinct."

Its validating to share such an important philosophy with a person of such noteable skills and accomplishments. Knowing your strengths is important and equally so, having people in the mix that are different from you is also crucial.

On this journey there are many challenges to face and more mistakes to be made. Equipped with common sense and the ability to take risks, we're a step ahead of the game.

Need is closer than you think

2008-12-11T14:09:00.001-08:00

Every year around this time we receive many from people wanting to help. Offers of collection drives, gift baskets, dinners and of giving time. The spirit of the season is alive and well.

Call your local elementary school. You are guaranteed to find a family that could use some help. Seriously, what about your neighbors? No one wants to think that need could be one door away but its happening.

If time is what you want to give, visit the website of Hands On Greater Portland. They have opportunities up the wa-zoo, including projects for the whole family.

You simply don't have to go far to find ways to help. In fact, need is closer than you think.

Then and Now

2008-12-09T10:19:00.000-08:00

When DonorsResource was launched in April of this year we discussed a brand. What took priority then versus now, could fill Texas.

Eight short months ago, the thought process around brands made sense as they relate to Corona, MAC and Toyota (three of my favorites) but branding for a nonprofit website? Lost in translation.

We originally went with "passion of giving" with giving being "exciting and rewarding". Deep red colors on the website. ..red roses and napkins at our events.

"Pay it forward" started resonating with me a couple of months ago. Yes, a call to action with just three words which also speak to the importance of small, random act of kindess. Totally inclusive.

Growth happens.

Peer Pressure

2008-11-20T23:43:00.001-08:00

I broke down and gave in. About an hour ago I revived my facebook page.

Tonight while chatting with the other facebookers over appetizers I was convinced to fire it up again. Yep, I feel victim to peer pressure. How old am I again?

The reason that account was put on hold in the first place was because of the pure distraction it brings. Networking is my middle name and to have all of that action at my fingertips... can you say "Out of control?"

When DonorsResource.org falls apart in a few months, you'll know why.

Now is the time

2008-11-05T10:28:00.000-08:00

"Display a standard of care, compassion and character well beyond what anyone would ever imagine from you. In doing so you will be doing your part to aid in the building of a new world." [author unknown]

And now lets get back to work...

Humble Pie

2008-11-03T15:15:00.000-08:00

On September 25th I blogged about search optimization and I have to come clean that my understanding of SEO was, at best, half-baked.

The light came on when reviewing our web activity report from last month which provided search words that users are entering and finding us by. I now understand the relevance of our website including those same words which the google bot thing then picks up and ranks.

Other parts of this process is for it to happen organically by other internet mentions be they blogs, articles, landing pages, etc. There is a lot to be learned, but no worries, I'll be up to speed when SEO is a thing of the past.

Maybe I should take a side of crow with my humble pie.

The Pull

2008-10-30T12:51:00.000-07:00

Just about every day I'm allured and seduced by the sweet temptation of piling more on my plate, creating new projects and taking DonorsResource.org in a different direction.

Literally, I have to keep in the front of my brain that the goal is to do this one thing incredibly well and not end up convincing myself that selling oranges from Florida on a like website has something to do with in-kind donations.

Then, add to the pull , all of the "ideas" that come from others. "Have you thought about this? What about that?" It far easier to say "yes, what a great idea", break out a pencil and start planning.

Serious mastery skills are required to stay focused and distraction is a four letter word.

We do this and they do that

2008-10-27T11:23:00.000-07:00

A perfect union is on the horizon. The most sensible match since peanut butter and jelly. Two forces hooking up for a good thing.

Hands on Portland, a nonprofit that has been connecting volunteers since 1996. Are you a nonprofit that has a project? Post it. You want to volunteer? Answer a post. They help nonprofits manage volunteers.

We connect donors who want to give in-kind donations with nonprofit orgs that need them. You want to donate goods? Post them. We help nonprofits manage in-kind donations.

Our common thread is that we help nonprofits get back to what they do best so they can leave managing volunteers and in-kind donations to us.

This is not a merge, but two orgs who are highly competent at serving our entire community and are going to partner.

We are happy newlyweds. Watch your communication recepticals for your invite to the reception, its going to be some kinda' party.

Day to Day

2008-10-22T15:20:00.000-07:00

The sun is out and fire red, sweet yellow and pumkin colored leaves are everywhere. I enjoyed the best cup of coffee with a friend this morning and while driving back to my office I remember cranking up my stereo and rocking out.

Back at my desk I checked my email, moved a couple of piles around and before you know it I was back out the door and stuffing my face with a Nicoise salad at the amazing little french bakery in LakeO village.

The other side of my amazing day is that I've been holding someone deep in my heart and highest in my thoughts. My friend had exploratory surgery today.

So as we all go on about our day to day life, strive for patience and compassion with other people. You never know what they've gone through or what they are facing.

Feedback

2008-10-17T10:02:00.000-07:00

Last night was such an eye opener! Nonprofits (npo's) still need support and clarification around what we do. More than not, people asked me to explain what we do.

Albeit, the questions came from npo's that are not registered with us, but still. I want to be able to say "DonorsResource.org" and have people get it.

Molly, the director of On the Move, a npo that works with adults with disabilities to enhance self-sufficieny said to me that she was not sure what last night was about or what to expect. She had envisioned us "sitting around a conference table".

I have to keep at the front of my brain that what we are doing has never been done before. Hey, that makes me a "maverick"!

Good grief.

Networking and Events

2008-10-16T12:24:00.000-07:00

This evening from 5:30 to 7:30 we are hosting a happy hour event at the happenin' spot of the California Closets Showroom on SE Grand.

Donors and nonprofits were invited to come hang out with us. This is a live opportunity for the two groups to connect with each other and us.

We are all decked out with Rob Smith, Editor -in- Chief of the Portland Business Journal who will speak about nonprofits receiving media attention.

We are expecting around 40-50 people, which is about the same attendence at the like event we hosted in June. Although this time, I notice a different group is headed our way.

How is success measured? Maybe we should have a few plants that listen in on conversations who are equipped with clicker things that they push if its determined that a connection is being made.

Mentors Move Me

2008-10-08T10:15:00.000-07:00

There's nothing like being able to bounce whatever it is I call myself doing off my mentors. Its a must for keen vision, growth and lets just be honest, sanity.

Dr Bart J. McMullan, President of Regence Blue Cross of Oregon is the first person I asked to mentor me. We met in '04 while I was interviewing with Regence. I'll never forget placing that call. Dr. McMullan represents where I've been and he brings clarity and focus to my game.

In '05 my friend Barb just kept telling me that I should connect with this Spencer J. Brown person, a consultant for CEO's of privately held companies. Spencer becoming my mentor happened more organically. One day I said something like "You realize you are my mentor, right?" Spencer challenges me to keep on course with strategy.

Just this year I met Roserria Roberts, Community Investments Manager with UnitedWay. I'm aligned with Roserria in so many different ways. Asking her to mentor me took a bit more foot work. She brings accountability to the table.

We all need a good mentors. Go ahead, take the plunge and simply ask.

"Claim Your Slice"

2008-09-26T12:40:00.000-07:00

Drop whatever you are doing and sprint to your nearest Pizza Schmizza. Light, perfectly crispy crust and flavorful toppings and the right amount of cheese. We are talking delightful to the tenth power.

Today was my second time at this lovely establishment, both of which I enjoyed a vegetarian slice to go. Checking for consistency, I chose a different location and they have me; hook, line and sinker.

There is a print add and its shot birds eye view of the top of a guys bald head with a piece of pizza. Seen it? I'm not getting the marketing angle.

Whatever. I just know I'm going to need a twelve step program.

Search Optimization

2008-09-25T09:46:00.000-07:00

From the beginning my heels have been dug in about this "necessary function" that I'm now sure is hog wash for OUR particular org.

The idea behind search opting helps one appear on top of the heap on search engine lists. However, the person searching has to have key words, which logicially the end user would be entering words like or around "donate". Our name is all one word and always used that way.

I'm going for it as it happens by mass media, marketing to those that have access to large groups and relationship building which inevitably embeds our name.

For all of you companies and orgs that have, for example, "cellphone, shoes, greeting cards" in your name, search opting is for you.

Duct Tape

2008-09-18T14:46:00.000-07:00

I can't stand it. I'm bursting at the seams to blog about politics. Its everywhere and blaring with controversy for so many different reasons.

The opposing views of both parties have never been so incredibly clear and I've never been so ingrossed. Even the folks on Kink radio have been talking politics against a specific party.

I'm feeling bad for a few of my peeps who have had to listen to me recount, rehash and trash the other party.

In the last few days my work has been constantly interrupted with reading and forwarding emails. I have to wonder though, if forwarding emails to people with opposing views might be more productive?

This is an interesting time in history and in a few short weeks the people of this great nation will choose change or the same.

Its all in a Name

2008-09-16T17:55:00.000-07:00

Flourish was created as a way for women to connect, inspire, and empower through events.

Stop right there. The name alone "Flourish" makes me want hang with this group regardless of what they are doing. Flourish is multi-purpose, yet conquers all with one word.

I invite you to the website. (http://www.flourish-pdx.com/) It is all decked out with warm welcoming colors and pictures of beautiful women that look inspired and empowered. The logo appears like a flower, but if you look closer its a circle of women.

Think about all of the company names that you've heard that have nothing to do with anything and its not clear if the intent is to market tofu or rock quaries.

Here's to Nancy Thompson, the founder of this amazing name. Job well done.

Consistently Clear

2008-09-10T14:52:00.000-07:00

Its hard to know how communication goes sideways or if it was ever there.

I delivered a 13 piece project to a vendor and we talked in detail about the expectation. Four weeks later I returned to pick up the finished project. Once back in my office, it became clear that only two of the pieces were completed as we had discussed.

After giving great consideration I called the vendor, approaching very "gingerly, with great respect for the work done..." The vendor explained that the new direction was a result of becoming "inspired by..."

The vendor and I agreed that if another "inspiration" hits while working on my projects, the flavor will be savored until getting the go ahead.

No stress here

2008-09-08T13:07:00.001-07:00

My desk is a dissaster. It is covered with files turned every which way complemented by piles of papers, some stapled, some with dog ears and some with action words on them like "today" and "by the end of the week". There are enough sticky notes to wallpaper my bathroom. The thought of lighting a match and running keeps crossing my mind.

Over the next two months we are throwing our first virtual event, bringing on a new board president, hosting our second happy hour event for our registered nonprofits which, by the way, needs to blow the doors off and are admist direct marketing strategies. Where are those matches?

Tough Transition

2008-09-07T11:31:00.000-07:00

Something happened on the road to our virtual warehouse. It had to be somewhere between closing our physical warehouse and going online.

Next month it will be a year since we made this transition, yet people are still asking about, referring to and are under the impression that we still have a physical warehouse. I'm ready to scream.

Consistent communication was sent to our supporters and nonprofits before, during and after. We even scored coverage in the Portland Business Journal. The entire message on the homepage of our parent org (http://www.sistersofthecommunity.org) clearly reflects this change. Or does it?

Maybe we should rent a warehouse and hang a sign on the door that says "Thank you for stopping by. We are online."

Blogging: 101

2008-09-04T12:58:00.000-07:00

I've posted, what, ten times now? On to the next level. I want to rock this blog thing, find other blogs of interest and leave comments all over the place. I already know what you're thinking, enough already! But I'm all about what my girlfriend Diane says "I'm a go big or go home kinda girl".

Enter stage left, Bob Uva (aka PDX Bob). We met at this cool, hip, relevant wi-fi coffee spot in NW called BackSpace.

Bob was so patient walking me through steps of this and that, explaining the most rudimentary functions, met with my blank stares as I was stuffing my face with a warm muffin dressed with a fresh piece of ginger and crunchy sugar.

I would be so excited if I new anything at all. At one point Bob was working away and I just layed my head down on the counter.

As our meeting came to a close I announced that I should really take a class to become more familiar with my computer. I just know Bob wanted to scream "go right now".

Time on Steroids

2008-09-02T20:16:00.001-07:00

Rose festival queens were being crowned at Portland-area high schools just yesterday, weren't they? I just woke up, what feels like yesterday thinking of the promise of what summer is going to bring. What happened? How can it be September already?

As if time was not flying by fast enough, stores have already broke out the halloween stuff and are all pumped up and ready to start stressing us out and cramming Christmas down our throats.

I'm trying to think of the last time that I've referred to a day as being too long. Instead, I find myself starting my day to only to turn the lights out a few minutes later.

This is more of an awareness blog than it is about complaining that life is moving on with or without us. Its one of those "cease the moment" posts which feels....timely.

Partnering

2008-08-30T09:49:00.000-07:00

Our organization is a nonprofit for nonprofits. To continue our effect, the number of donations in the virtual warehouse has to increase. It is key to get the word out and we are starting closest to home.

What we know for sure is that nonprofits are faced daily with endless calls from donors wanting to give items that nonprofits do not take in or have no need or space for at that time. The goal is for nonprofits to automatically refer those donations to DonorsResource.org.

The tricky part is coming up with quick easy language (in lieu of the book of Job) for nonprofits to grasp and go that referring to our website is helping donors, those in need and serving the ultimate common goal of our community.

There is more than enough to go around. We need help proving it.

Antacids

2008-08-28T10:43:00.000-07:00

A N'awlins funk band, Mingo Fishtrap from Austin, one of the best cities in the states performed at concerts in the park last night.

My seven year old daughter with her impeccable timing asked me for a snowcone about eighty thousand times within 10 seconds during a horn solo.

She comes skipping back with a bucket and a straw. What happened to the scoop of crushed ice on top of that flimsy white paper cone thing? Dont ask me why but I took a sip and about went into sugar shock.

Do you remember the day when you would eat snickers, doritos, and drink a coke in one sitting? If I did that now I'd have to be rushed to the hospital and have my stomach removed.

What a great time in life to be a kid, so innocent, impressionable and equipped with little stomachs of steele.

Couch Commentary

2008-08-27T14:13:00.000-07:00

Last night on America's Got Talent the first group up did this cloggin', jumping, running routine that made me feel tired, fat and old just watching it. At the end of their performance one of the dancers said. "This is amazing, we were just dancing in our garage not long ago and now we are here."

It gave me a twinge on so many different levels to hear that dancer speak. We began our nonprofit out of our homes. Today, we are online connecting with and helping organizations a bazillion times our size and receiving registration requests from as far away as Pakistan.

Not to get a nose bleed from atop my soap box, but its true that we as a people are more alike than we are different. I'm like that dancer (well, you know, not in the physical sense) but in having a a having a dream.

The Stake Out

2008-08-26T08:49:00.000-07:00

Saying that I'm morally outraged is a bit dramatic. One of my neighbors put their trash in my garbage can. At some point during the day I noticed that the lid was not closed because it had been over stuffed.

For days I stewed about putting a 8 foot sandwich board in front of my trash can that reads "SAY NO TO FREELOADING" with a circle around and a line through the words "free loading."

There are bushes and shrubs near the crime scene that I could hide in and leap out at the perp and scare them straight.

Here I am thinking of a stake out to take down one of my neighbors. Is sharing really one of my favorite playground rules? Or should I stipulate sharing with permission?

Only if its Broke

2008-08-25T09:51:00.000-07:00

For weeks I've known that I would be speaking last night at the IIABO (Independent Insurance Agent's of Oregon) convention in Sun River about DonorsResource.org.

The emcee, Marc Baker called my name I walked on the stage in my usual stance filled with confidence ready to bring it home. Strong start followed by nothing. My mind went blank. "....products....when we got started...long pause...I'm nervous". Yes, I actually said that outloud. "Products?!" DonorsResource.org has NOTHING to do with products. We are about donations. Good grief. I somewhat recovered at the end, but barely.

Fortunately two things happened. The sound was not loud enough for the 200 plus people in attendance to hear me. Secondly, several people speaking after remembered what in the hell it was I trying to say and compensated nicely.

Strangely enough I didnt try to take my life with a toothpick after leaving the stage.

Anyone that knows me would say for certain that my yap is equipped with duel engines that could power a 747 to china and back. I have over 11 years of speaking in front of large groups, never missing a beat. What was so different?

The not-so-bright idea to write out my presentation came to me. So I did, then walked away from it, read it again, printed out a copy, and rehearsed it again.

What I know for sure is that I'm an off -the-cuff kinda gal and my ability to deliver a speech did not need to be fixed.

Pay It Forward

2008-08-23T08:32:00.001-07:00

December of '05 Deborah and I launched Sisters of the Community, the parent organization of DonorsResource.org. Literally, we went head first and asked questions later. The amount of work and planning that goes into building a nonprofit, to our surprise, was no different than a for profit business.

We were both adorned with the thickest pair of rose colored glasses. Surely, because we were starting a nonprofit that helped low-income families with household goods we were a shoe in. To boot, there was no other nonprofit in the Portland-area providing this service.

Donations and media coverage were abundant. However, as things quickly unraveled we lacked many steps from a website to our actual 501 (c) (3) filing and knowledge of which order and level of importance such vital functions should happen and when.

We knocked on many doors. There were people, that we remain abliged that certainly helped along the way with pieces of the puzzle and with encouragment and goodwill sent us to the next door.

Over the past several months I've had the pleasure to meet with three nonprofits to share the process of building their vision, greatly reducing the number of doors they will have to knock on. This is another fulfilling, and probably my most favorite way to be a part to be of the change that I want to see.

Curls and Dippity-Do

2008-08-22T08:09:00.000-07:00

The thought was to update the look of our homepage and post a visual of what we do. This same image needed to speak to a wide range of people and interests and capture my affliation as the founder.

Fast forward to the day that the photo is being shot of me. My hair was flawless, curly and springy. You know those times when you find excuses to walk by the mirror just to get another look?

In the actual picture my cute, springy curls looked like snap on hair and my butt was sticking out about three feet from behind the boxes. Bless my web wizards heart, he photo shopped it out and then called me. "Della, look at these two pictures...now you see it, now you don't...isnt that cute?"

The picture itself was outstanding with the setting, lighting and items on the table looking so colorful, distinctive and cheery. The message was captured in a single shot.

Two days later all of the updates were live on the homepage. I emailed a note to a variety of eyes asking for post feedback. All of which were in favor of the concept and the connection.

I now know how the Oprah's of the world feel. I was singled out of the photo about my smile, the color of my shirt, and asked if I'd ever had a picture taken before.

At the end of the day It's good to know that I'm around those that care enough to be honest.

Carmel Latte

2008-08-21T21:13:00.000-07:00

For months now our marketing and communications, has been talking to me about blogging. Sending me information, other "cool" blogs, soft pitches, ideas and formats, and finally death threats only for me to avoid and ignore. I wasn't even trying to get it.

What does DonorsResource.org have to do with blogging? Our goal is to get people in need hooked up with those who want to give. Blogging? Still not feeling it.

Today over coffee with Vic it hit me like a ton of bricks and her cattle prod that sharing through writing is working on my ultimate vision. Essentially we are about sharing. Sharing is the cirriculum for kindergarten and it is one of my favorite playground rules.

Vic knows how to get one laughing. I almost choked on my doughnut. It was one of those old fashioned ones, perfect union of cake meets malt. Delicious. Vic, a woman to know; co founder of the nonprofit Itafari, executive coach, author, mother, grandmother and wife. http://www.deadritaswisdom.com/

I was feeling the groove of blogging and then Vic lowered the boom about twitter.

What a gift to have had time with such a generous and graceful woman.

Vic, you rock sister. Thanks for the half time show.